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Market Orientation Follows You – Your MarketCulture Mentor

Welcome to our web resource for MarketCulture Clients and Partners. We understand that a strong market culture requires a certain level of agility, which is why we provide you this service, enabling you global online access to key documents and tools. Log-in to enter your company's unique space.

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Market Responsiveness Index (MRI)™ - Brochure

  Learn more about the new imperative metric for 2010.
The Market Responsiveness Index™ tells you how to measure Market Sense-Ability and what impact it has on your business.

Customer Responsiveness Index (CRI)™ - Brochure

 

It’s just as important that you, as part of an internally oriented function, understand your customers and your connection to the value chain as any other part of the business. The CRI™ is your benchmark for your internal value contribution.